About $760 a month goes to clicks that bring few or no leads. The fixes are settings changes, not a bigger budget.
Your goal: Same customers, less money
+21%
money spent vs. last year
+2%
leads vs. last year
$56
per lead, up from $47
$3,677
spent per month lately
A lead is someone who called from an ad or asked for an appointment. Compared: Jan–Sep this year vs. last year.
Money spent
Red = since April 1
Leads
Green = since April 1
On April 1, the daily budget went from $95 to $125 and the location setting changed.
You asked: “Is my agency wasting money?”
Since April 1, about $760 a month has gone to clicks that bring few or no leads, mostly from ads shown to people too far away to visit. That comes from account settings, and each one is on your to-do list below.
What’s working
People searching “Ridgeway Formalwear”
$7 per lead. 3% of your money brings 23% of your leads.
“Near me” searches
“tuxedo rental near me”, “suit store near me”, “tailor near me” bring leads at or below your average of $51.
What’s costing you
Ads shown to people too far away to visit$519/mo
Costing you
Since April 1, Google also shows your ads to people who are interested in your area, not only people in it. Someone far away searching for what you sell can now see and click your ad.
$3,113
spent since April 1
3.8%
of your leads
$227
per lead (vs. $55 nearby)
The fixChange one setting back to “people in your area.”5 min
Your ads appeared for searches like “dress alterations near me”, “wedding dress alterations”, “womens wedding suits”. You told us you don’t offer these.
$2,755
spent over 21 months
4
leads
$131
a month
The fixBlock these searches.15 min
Searches for jobs, how-to tips and costumes$110/mo
Costing you
Your ads appeared for searches like “tuxedo costume”, “halloween tuxedo costume”, “tailor jobs near me”, “alteration jobs”.
$2,313
spent over 21 months
0
leads
$110
a month
The fixTell Google never to show your ads for words like “jobs,” “how to” and “costume.”15 min
Tap a row for details. Biggest first.
Your to-do list
Tick items off as they’re done. Nothing changes until you say so.
That’s 21% of your monthly ad spend, or the price of about 14 nearby leads a month at today’s cost.
≈ $2,500
in first sales a month, using your numbers: about 14 leads × 4 in 10 buying × $450 first sale.
Simple arithmetic on what already happened and the numbers you gave us, not a promise. How many extra leads you’d get depends on how many people nearby are searching. You can also just keep the money.
A few questions for you
Spring: in March–June 2025 your ads missed 26–28% of top spots because the daily budget ran out. Spend more in those months only?
Want it done for you?
I’ll handle the to-do list
I can make every change on your to-do list for you in 3 business days, for a flat $750, and send a before-and-after summary.
Need a hand after that?
Ongoing help is available
Want someone in your corner every month? I offer a monthly check-up: a short report on what your ads spent and what came back, alerts when something breaks, and a 20-minute call.
Reply to the email this report came in.
Every number comes from your own Google Ads account, Jan 2025 – Sep 2026. This sample uses invented numbers.